Hiraizumi Honpo Co. (飛良泉本舗)

Founded in 1487, Hiraizumi Honpo is one of Japan's oldest and most venerable breweries, boasting over 540 years of history. Located in the snowy coastal town of Nikaho, Akita Prefecture, the brewery is a staunch guardian of the traditional "Yamahai" brewing method. By harnessing the power of natural lactic acid bacteria, Hiraizumi creates sakes defined by their signature vibrant acidity and robust structural depth. Eschewing modern trends for excessive sweetness, their profile focuses on a crisp, refreshing sharpness and deep Umami. While honoring its centuries-old heritage, Hiraizumi continues to innovate with contemporary labels like "Hiken," delivering a sophisticated balance of ancient soul and modern elegance to the global palate.